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David Aaker A., книга Brand Relevance. Making Competitors Irrelevant – аннотация, рейтинг, вся информация о книге на Альдебаране. Отзывы. Похожие книги. Видео. Переходите и читайте онлайн

Strategic Market Management (Strategic Market Managment) By David A. Aaker (2004-03-16) - David A. Aaker

The apparent lack of agreement between Aaker and Keller's original study (Consumer Evaluations of Brand Extensions, Journal of Marketing 54, 27–40, 1990)

Aaker (1997) considered that brand personality represents the set of human Among all brand research, little has been done based on the Chinese market, International Review of Management and Marketing | Vol 6 • Issue 4 • 2016. 722. Brand Equity the brand equity theory (Aaker, 1991) in political brand context empirically and PBL” in this research involves two aspects of loyalty (behaviors. Reprinted from Marketing Research On-Line, 1996, 1, 1-15 Aaker (1991a, b) argues strongly the case for brand building and maintaining brand equity; he. Aaker (1997) considered that brand personality represents the set of human Among all brand research, little has been done based on the Chinese market, Paper accepted by the International Journal of Market Research clearly presented in Aaker's (1991) definition of brand equity as “a set of assets and Marketing Science Institute, MA, available at: www.msi.org/pdf/MSI_RP08-10.pdf.

Название: Рекламный менеджмент Год выпуска: 2004 Автор: Раджив Батра, Джон Дж. Дэвид Аакер — профессор, специалист в области маркетинга, рекламы и брендинга. Родился в 1938 году в Фарго, Северная Дакота, США. Получил степень бакалавра в области менеджмента в школе менеджмента «MIT Sloan».Поступил в Стэнфордский университет, где он получил степень магистра в области David Aaker A., книга Brand Relevance. Making Competitors Irrelevant – аннотация, рейтинг, вся информация о книге на Альдебаране. Отзывы. Похожие книги. Видео. Переходите и читайте онлайн ADVERTISING MANAGEMENT BY BATRA MYERS AND AAKER PDF - Spanning advertising management, communication, production and promotion, this text looks at Rajeev Batra Contributors, John G. Myers, David A Перевод канд. экон. наук Старов С.А; канд экон. наук Волков Д.Д.; канд. пед. наук Загорский Л.Д. - М.: Издательский Дом Гребенникова, 2003 - 340с. Что такое сильный бренд. История бренда Saturn

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Strategic Marketing Management: Building a Foundation for Your Future. Introduction caught up in an exhaustive descriptive study, at consider- able expense, with little nesses, opportunities, and threats facing the firm (Aaker. 1995).

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1 Daftar Pustaka Aaker, David A. (1995), Building Strong Brands. Publisher. The Free Press. Agung, Nugroho. (2005). Stra

International marketing research / C. Samuel Craig and Susan P. on selected data, adding new data, or downloading data for use in other and Oppenheim (1992) as well as in standard marketing research texts such as Aaker et al. (2003).

Best known for her research on time, money, and happiness, Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures.